The Gap Attackers Exploit
A cybercrime is reported in Australia every six minutes. The most common entry point is not a misconfigured firewall; it is a phishing email that landed at the right moment. Small businesses; exactly the clients most MSPs serve; lost an average of $56,600 per incident in 2025.
MSPs who deliver phishing simulation and awareness training to clients close that gap. Those who do not leave their clients exposed to the most common and costly attack vector in Australia.
Why MSPs Are Adding This to Their Stack
Security awareness training has shifted from a nice-to-have to a core part of a managed security offering. Cyber insurers are increasingly asking clients to demonstrate it. The ACSC Essential Eight references user education as a mitigation strategy. And clients are starting to ask for it by name.
MSPs who offer phishing simulation and awareness training differentiate their service, reduce client risk, and create a recurring revenue stream that scales efficiently across their client base.